PodMine

Jan 31, 2026• The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix

Omer Shai, CMO of Wix, shares his marketing philosophy of balancing brand and performance, emphasizing product-centric storytelling, time return on investment (tROI), and the importance of diversifying marketing channels while remaining agile in a rapidly changing technological landscape.

1:01:24

Command Palette

Command Palette

Omer Shai

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix